Our Journey

Ethox Energy is a Calgary based new ventures company that was born out of the Avatar Innovations Program. Our co-founder's were successful in advancing through all three stages of the 2022 Avatar Innovations cohort. Ethox Energy incorporated in February 2023 and has secured $250K in non-dilutive funding to date. Ethox Energy has had the opportunity to present at The Global Energy Show in 2023 and at the World Petroleum Congress in 2023. Ethox is currently running a lab scale pilot at the Alberta Carbon Conversion Technology Center in Calgary, AB.

Our Story

Ethox Energy was born out of the Avatar Innovations 2022 cohort. Our co-founders made it through a difficult 3 stage program over the course of a 10-months. Our company was selected as one of the top 5 companies out of 50 that started the program. We incorporated in February 2023 and have completed lab testing, secured funding, and further developed our business model over the past year. Ethox Energy is currently completing lab work to further prove our process, and we have secured funding that sustains the remainder of the lab work and includes additional funding for detailed engineering work and business development.

Our Mission

Ethox Energy is passionate about helping decarbonize the energy sector in Canada and worldwide. We understand the value of reliable hydrocarbons for energy across the world and believe we have a technology that will significantly reduce the GHGs associated with those conventional hydrocarbons. This can be done by blending DME with conventional hydrocarbons to bring the overall carbon intensity down while keeping the fuel's reliability.

Management Team

Maryam Omidvar, Ph.D President and CEO

Maryam, a driven professional with a Ph.D. in Chemical Engineering from the State University of New York at Buffalo. She is dedicated to sustainability and innovation in the energy and chemical sectors. With over seven years of experience in tech development in carbon capture and hydrogen purification, she has conducted research in Denmark, the United States, and Canada. Maryam's passion for building a brighter future drives her entrepreneurial endeavors, as she dedicates her time and energy to creating impactful solutions

Yiming Ji, P.Eng EVP Innovation and Technology

Yiming is a dynamic professional with over 14 years of experience and a robust track record in the oil and gas industry. His career began at CNOOC International (formerly known as Nexen Energy) as an Operations Project Engineer. Through exposure to various assets, including Oil Sands, Shale Gas, and Conventional Gas, he gained significant experience across upstream disciplines, from Drilling & Completions to Production & Reservoir Engineering. Yiming transitioned into Project Management in 2021 at Enbridge where he also excelled by consistently adding substantial value to the projects he was managing.

In 2023, Yiming joined Pathways Alliance as the Manager of the Innovation Plus Priority Area. In this role, his efforts and responsibilities are focused on fostering collaboration to advance environmental technologies within the Canadian Oil Sands sector in pursuit of its net-zero ambition by 2050

Mark Medcalf, P.Eng EVP Strategy and Operations

Mark is a results-oriented energy industry professional driven by a passion for tackling complex challenges and transforming them into tangible outcomes. With a diverse background as a Red Seal Journeyman Steamfitter-Pipefitter and a bachelor's degree in Mechanical Engineering, he possesses a unique blend of hands-on experience and technical expertise. With over a decade of industry experience, Mark currently serves as a professional engineer at Cenovus Energy, where he has lead several cost-saving optimization initiatives, resulting in significant financial benefits. Mark's proven record of success brings innovation, leadership, and unwavering dedication to the Ethox team